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  "headline": "Why Your Luxury Real Estate Google Ads Aren’t Converting",
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    "name": "Kelby Contreras - Realty ONE Group Evolution",
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  "articleBody": "Running Google Ads for luxury real estate can be incredibly effective, but if you're not seeing the conversions you expect, you might be making some common mistakes. A big one is sending every search to your homepage. Buyers and sellers have different intents, and your landing page needs to match their specific search – a buyer looking for a penthouse in Miami Beach shouldn't land on a general 'sell your home' page. Another frequent misstep is mixing buyer and seller intent in one ad group or using overly broad terms like 'luxury homes Florida' without proper segmentation. This can waste ad spend on irrelevant clicks. Failing to exclude irrelevant searches is also crucial; you don't want to pay for clicks from people not in your target market or looking for something entirely different. And perhaps most importantly, many businesses launch without proper call and form tracking, meaning they can't accurately measure what's working. You should always distinguish between raw leads and qualified opportunities, and avoid judging performance solely by clicks or impressions. A qualified professional becomes really important here, especially when you have high budgets, complex tracking needs, or need to ensure ongoing compliance with Google's housing ad policies.",
  "datePublished": "2026-10-01"
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