{
  "@type": "Article",
  "author": {
    "name": "Kelby Contreras - Realty ONE Group Evolution",
    "@type": "Organization"
  },
  "@context": "https://schema.org",
  "headline": "Hiring a Google Ads Specialist: Questions to Ask for Luxury Real Estate",
  "publisher": {
    "url": "sellingrealestateflorida.com",
    "name": "Kelby Contreras - Realty ONE Group Evolution",
    "@type": "Organization"
  },
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  "areaServed": [
    {
      "name": "Miami-Dade County",
      "@type": "AdministrativeArea"
    },
    {
      "name": "Broward County",
      "@type": "AdministrativeArea"
    },
    {
      "name": "Palm Beach County",
      "@type": "AdministrativeArea"
    },
    {
      "name": "Collier County",
      "@type": "AdministrativeArea"
    },
    {
      "name": "Orange County",
      "@type": "AdministrativeArea"
    },
    {
      "name": "Aventura",
      "@type": "City"
    },
    {
      "name": "Bal Harbour",
      "@type": "City"
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    {
      "name": "Bay Harbor Islands",
      "@type": "City"
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    {
      "name": "Boca Raton",
      "@type": "City"
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    {
      "name": "Brickell",
      "@type": "City"
    },
    {
      "name": "Brickell Key",
      "@type": "City"
    },
    {
      "name": "Coconut Grove",
      "@type": "City"
    },
    {
      "name": "Coral Gables",
      "@type": "City"
    },
    {
      "name": "Downtown Miami",
      "@type": "City"
    },
    {
      "name": "Edgewater",
      "@type": "City"
    },
    {
      "name": "Fisher Island",
      "@type": "City"
    },
    {
      "name": "Fort Lauderdale Beach",
      "@type": "City"
    },
    {
      "name": "Hallandale Beach",
      "@type": "City"
    },
    {
      "name": "Highland Beach",
      "@type": "City"
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    {
      "name": "Hollywood Beach",
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    {
      "name": "Key Biscayne",
      "@type": "City"
    },
    {
      "name": "Las Olas",
      "@type": "City"
    },
    {
      "name": "Miami Beach",
      "@type": "City"
    },
    {
      "name": "Midtown/Wynwood",
      "@type": "City"
    },
    {
      "name": "North Bay Village",
      "@type": "City"
    },
    {
      "name": "Pinecrest",
      "@type": "City"
    },
    {
      "name": "Pompano Beach",
      "@type": "City"
    },
    {
      "name": "South Beach",
      "@type": "City"
    },
    {
      "name": "Sunny Isles Beach",
      "@type": "City"
    },
    {
      "name": "Surfside",
      "@type": "City"
    },
    {
      "name": "West Palm Beach",
      "@type": "City"
    },
    {
      "name": "Williams Island",
      "@type": "City"
    },
    {
      "name": "Miami",
      "@type": "City"
    },
    {
      "name": "Fort Lauderdale",
      "@type": "City"
    },
    {
      "name": "Palm Beach",
      "@type": "City"
    },
    {
      "name": "Delray Beach",
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    {
      "name": "Doral",
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  ],
  "articleBody": "When you're entrusting your luxury real estate advertising to a Google Ads specialist, it’s not just about clicks; it's about attracting high-net-worth buyers and sellers in competitive markets like South Florida. You'll want to ask some very specific questions to ensure they're the right fit. First, inquire about their experience with housing-ad policy, especially Google's restrictions on targeting for age, gender, and ZIP code in the US and Canada. Do they understand the nuances of city, country, and radius targeting? Next, delve into their approach to keyword and negative-keyword management – how do they ensure your ads appear for relevant, high-intent searches and avoid wasteful clicks? Landing page relevance is critical, so ask how they ensure ads connect to content that matches the searcher's intent. Don't forget conversion and call tracking; you need a clear definition of a conversion and a reliable way to differentiate raw leads from qualified opportunities. Ask about reporting clarity, how they control budgets, and their testing process. Finally, clarify who owns the advertising account and data – you want full transparency and control. A specialist who can seamlessly integrate with CRM or offline conversion tracking is also a huge plus.",
  "datePublished": "2026-10-01"
}